Biography - Scooter Braun
Who is Scooter Braun?
Scooter Braun is an entrepreneur, talent manager, investor, philanthropist, and entertainment executive by profession and American by nationality. He represents Justin Bieber, Ariana Grande, Carly Rae Jepsen, Hilary Duff, Demi Lovato, Tori Kelly, and Madison Beer.
Scooter Braun – Birth, Parents, Siblings
Scooter Braun’s birth took place on June 18, 1981, in New York City, USA. He was born Scott Samuel Braun to his mother, Susan Braun, and his father, Ervin Braun. Both of his parents barely escaped the Holocaust.
He was raised in Cos Cob, Connecticut, along with his four siblings – sister Liza Braun and brothers Cornelio Braun, Adam Braun, and adopted brother Sam Braun.
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Young Scooter Braun with his father (Source: Instagram)
Education, Ethnicity
For education, Scooter Braun attended Greenwich High School, and after graduation, he enrolled at Emory University.
His ethnicity is Ashkenazi-Jewish.
Scooter Braun – Girlfriend, Wife, Children, Divorce
Scooter Braun began dating Yael Cohen, a Canadian health activist, philanthropist, and founder of F**k Cancer. He married his longtime girlfriend on July 6, 2014, in Whistler, British Columbia.
The couple has three children together- sons Jagger Joseph Braun (born February 6, 2015), Levi Magnus Braun (November 29, 2016), and daughter Hart Violet (born December 1, 2018).
They separated and filed for divorce in July 2021, which was finalized in September 2022.
Following the divorce, Scooter Braun was briefly linked to Rachele Goulding.
Braun has been dating actress Sydney Sweeney since September 2025.
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Scooter Braun, Yael Cohen in 2019 (Source: Variety)
Scooter Braun – Career
Early Career
While still a student at Emory University, he started organizing parties. In 2002, he was hired to plan five after-parties of the Anger Management Tour, which featured Ludacris and Eminem.
When Scooter Braun was 19 years old, he was asked to join So So Def in a marketing position. A year later, he was named So So Def's executive director for marketing. He planned parties for the 2003 NBA All-Star Game and Britney Spears's Onyx Hotel Tour.
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Worked with
Braun soon started his own marketing business with a deal between Ludacris and Pontiac. After convincing then-12-year-old Justin Bieber to move to the United States, he produced Bieber’s documentary Never Say Never. He also discovered Psy and Ariana Grande.
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SB Projects
In 2007, Scooter Braun established SB Projects. It is a full-service entertainment and marketing company comprising Schoolboy Records, SB Management, and Sheba Publishing, a songwriting firm. His holding company, Ithaca Ventures, acquired Big Machine Label Group on June 30, 2019.
In 2018, Scooter Braun joined David Maisel, founding chairman of Marvel Studios, to form Mythos Studios.
Scooter Braun is very much active in charities. He has worked with the Braun Family Foundation, Pencils of Promise, Make-A-Wish Foundation, F**k Cancer, among others.
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Scooter Braun, Ariana Grande (Source: Variety)
Scooter Braun – Awards, Titles
On the cover of Billboard, he appeared on the cover of Billboard’s Forty Under Forty, 2013’s Time 100 list, and also appeared in Variety magazine and Success magazine.
He was awarded Best Talent Manager at the 2016 International Music Industry Awards and was honored with the Humanitarian Award at the 2016 Billboard Touring Awards.
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Scooter Braun – Net Worth, Salary
His net worth is estimated to be around $1 billion, while his annual salary is yet to be estimated.
Scooter Braun – Instagram, Twitter, Twitter
On social media, Braun is active on Facebook, Twitter, and Instagram with millions of followers. He also has an official website, scooterbraun.com.
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